Macbeth’s Letter Essay

I am writing to you as I know that you will keep the contents of this letter a secret. The last few days have been very strange and unreal to me. I cannot believe how much my life has changed in such a short space of time. I ask you to please destroy this letter once you have read it and not tell a soul about what it contains as I have committed a terrible crime. A couple of days ago I was a noble warrior fighting against Norway and now I’m king of Scotland. With â€Å"my brandish’d steel† I approached the leader of the Norwegians, Macdonald, and â€Å"unseam’d him from the nave to th’chaps and fix’d his head on our battlements† to show everyone he was dead. Norway were defeated. After the battle, Banquo and I walked along the moors and we came across three weird sisters that looked nothing I had ever seen on this earth. They greeted me by saying â€Å"All hail Macbeth, hail to thee Thane of Glamis, All hail Macbeth, hail to thee Thane of Cawdor, All hail Macbeth that shalt be king hereafter.† At this greeting I was rather shocked and confused. True I was Thane of Glamis but Thane of Cawdor and king? The Thane of Cawdor lived and as was the king. I was puzzled. Were these prophecies real? Whilst I was lost in my thoughts, Banquo asked them to predict something for him as they had for me. They told him that his children shall be kings but he will not be king himself. I ordered them to stay and tell me more but they were unwilling to be ordered by me and vanished into thin air. I do not think Banquo believed his prophecies as much as I did mine. We carried on walking and talked about the witches. Then we saw two men coming towards us. They said that the king had sent them because he had heard of my success in battle. One of the men said the king bade him to call me Thane of Cawdor! I asked him why he was dressing me in â€Å"borrow’d robes†. He explained to me that the old thane of Cawdor was a traitor and would be executed. I could not help thinking that the greatest was behind. I then thought a terrible thought. Murdering king Duncan to become king. I pushed the thought out of my head and told myself â€Å"if chance will have me king, why chance may crown me without my stir.† I did not have to get involved in order to become king. We made our way to the kings headquarters and king Duncan told me how grateful he was for what I had done in battle. I told him it was an honour to fight for him and I felt it was my duty to him. He then made a startling announcement. His eldest son Malcolm was named the Prince of Cumberland! I could not help feeling angry on hearing this. Malcolm stood in my way of becoming king. I felt as though I was not in control of my feelings. One minute I was loyal and the next I had these evil thoughts. They disturbed me but I could not stop them. I pleaded, â€Å"stars hold your fires, let not light see my black and deep desires.† I did not want anyone to see these terrible thoughts I had. Duncan said that he was to stay at my castle that night so I left at once to inform my wife of his arrival. I sent a letter on to Lady Macbeth to inform her of the meeting with the witches, their prophecies and my becoming Thane of Cawdor. I know she thinks that I cannot act on my ambitions and that I am too kind to act on the information that the witches gave to me. When I arrived I told her I told her about Duncan coming to stay. She encouraged the idea of murdering him. She told me to â€Å"look like th’innocent flower but be the serpent under’t.† I was to look innocent but be ready to strike. I felt she was taking control of this situation. She overpowered me. I was not allowed to speak. I told her I needed to think about it but she did not listen and told me to leave all the rest to her. When Duncan arrived, Lady Macbeth greeted him as my mind was too full with other thoughts. I know she showed gratitude towards him and showed fake loyalty. I could not have been false to his face. I left the feast to be alone. I thought that if I were to murder Duncan it would be best to do it quickly. But how I hoped it would be the end of it without any consequences because I knew that with murder would come horrible consequences. I was confused as to what I should do. I was his subject. I looked up to him as king. I was his host. I should be protecting him not murdering him. I thought Duncan is no enemy of mine. He is my king. He has been a good king so far. If he was to be murdered then everyone would be horrified and there would be a wild protest. Everyone would be looking for the murderer. The only thing I had to make me murder him was my ambition and that alone is not alone. Lady Macbeth came to me and I told her â€Å"we would proceed no further in this business.† She called me a coward and said that if I told her to kill her child then she would do so. She had managed to change my mind. â€Å"If we should fail?† I asked her. She told me we would not fail and that Duncan would sleep easily after his long journey. She then said that she would convince his two guards to have some wine. They would be unaware of what is happening. Then when Duncan was dead we would smear blood on their limbs and let them â€Å"bear the guilt of our great quell.† At that moment I could not help admiring Lady Macbeth. I told her she should only have male children for she has great strength and courage. She told me that no one would suspect us because we would be distraught with sadness at the news of his death. My mind was made up. I told her that every bit of me was going to work at this murder. Part of me wanted to show I could do this and that I was not a coward. I was walking around the castle later that night when I came across Banquo and his son. Banquo told me he dreamt of the witches and how their prophecies had come true for me. I lied to him and told him that I did not think of them. I had to lie as I was about to kill the king. After Banquo left I saw in front of me a dagger. It looked as real as the one I had in my belt. It was pointing towards Duncan’s chamber. I saw blood on the dagger that was not on there before. My disturbed mind was showing me things that were not there. Suddenly a bell rang and I made my way towards Duncan’s chamber. When I returned to my wife from Duncan’s chamber I heard her say that she would have murdered him herself if he did not remind her of her father. I was anxious. I looked at my hands. It was â€Å"a sorry sight.† Lady Macbeth tried to get me to snap out of it. I told her that as I came out of the chamber I had heard someone saying their prayers in their room and how I could not even bring myself to utter the word amen. I felt cursed. She told me I should not think about it. I could not help thinking that it was the end of me. My wife warned me that to dwell on these things would make me mad. I felt mad at that moment. I had lost all control. I had murdered sleep. I did not think I would ever be able to sleep again. My wife told me to go and wash my hands. It was then that she noticed I still had the daggers. She ordered me to go and put them back. I told her I would not go back into that room. I was frightened. I couldn’t find any ounce of bravery within me. I could not face going in there again. She was disgusted with me and told me I was acting like a child. She told me to leave it all to her. She took control once again. She returned the daggers and smeared the guards with Duncan’s blood. I became jumpy. I looked down at my hands again. I believed that I had so much blood on them that it could change the whole sea red if I were to put them in it. I felt a sense of disgust as I stared down at the blood. Lady Macbeth returned from the chamber and her hands too were covered in blood. She called me a coward. She seemed so certain that â€Å"a little water† would clear us of this deed. I was not so sure. I did not feel like myself anymore. I did not feel like the noble warrior I once was. I heard knocking and wished that it would wake Duncan up and rewind this whole tragedy. Now I am king. I will not bore you with how it all happened. I fear that people will suspect me. I think Mcduff already does. I fear that I will have to kill again to ensure that Lady Macbeth and myself are not found out. I only hope you will be able to forgive the terrible sins I have committed.

Child of Rage Essay

In the Documentary â€Å"Child of Rage† a six and-a –half year old girl named Beth was severely traumatized when she was one year old. She started her life in tragedy when her father would sexually molest/abuse her. The result of his actions on Beth caused her to become unattached from people around her, including her brother, John, and he adoptive parents. She developed a consciousness that enabled her to hurt or kill without remorse. The results of Beth’s abuse caused her to have uncontrollable rage, which she took out on herself and her brother, John. As the documentary says she is a child,†Ã¢â‚¬ ¦who cannot love or accept love,† (Child of Rage, Gaby Monet, 1990). During Beth’s therapy sessions with Dr. Ken Magid, a clinical psychologist specializing in the treatment of severely abused children, she admitted to wanting to hurt her family. She wanted to stab her parents in their sleep. Beth said that the reason she wanted to do this because she did not want to be around people, she did not like people. It was mentioned that the sexual abuse that Beth had experienced as a younger child caused to commit inappropriate sexual acts, mainly against her brother, John. She would also begin to masturbate at inappropriate times and on a regular basis. Along with Signs of incontrollable rage inside of Beth started to show when she killed three baby birds, stuck pins in the household pets and John, pinch, squeeze, or kick John’s penis, would get up in the middle of the night and punch John in the stomach, and finally continuously hit John’s head on the concrete floor in the basement. As time went on without her getting the proper treatment her violent tendencies escaladed. Dr. Magid thought, for the wellbeing of the household, Beth needed to be temporarily separated from her family. So Beth was sent to a home that was run by an expert at raising children with early attachment disorders. At this home Beth began to develop a sense of right and wrong, along with responding to affection, and feels bad when she does something wrong. Beth healed a lot when she was at the special home for early attachment disorder children. Even though she has changed she will still need extensive therapy. Now Beth is about thirty years old and is doing very well for herself working as a pediatric nurse. She also currently works with adoptive mother, Nancy Thomas, and her company Families by Design promoting Attachment Therapy and its parenting methods through lectures and material sales. Beth, Nancy, and Terena Thomas co-authored the book Dandelion on My Pillow, Butcher Knife Below (2004). Beth Thomas sells DVDs of these films, along with her presentation on â€Å"Attachment Disorder† and Attachment Therapy parenting methods which she credits her mother with inventing. Amount of missing children under the age of 5 in the country: 800,000 kids reported missing every year. That is 2,000 children missing every day. Resources â€Å"Advocates for Children in Therapy† Beth Thomas, Original Text Material Copyright 2003-2011. Retrieved from: http://www.childrenintherapy.org/proponents/thomasb.html â€Å"Child of Rage† Documentary, Gaby Monet, featuring Beth, John, Nancy, and Tim Thomas. Year 1990. Retrieved from: https://www.youtube.com/watch?v=g2-Re_Fl_L4 â€Å"Missing Children Statistics: At A Glance† Stop Predators. Protect Kids. United States of America. Copyright 2013. Retrieved from: http://www.child-safety-for-parents.com/missing-children-statistics.html

Asperger Syndrome Essay Example | Topics and Well Written Essays - 4500 words

Asperger Syndrome - Essay Example Treatment approaches are primarily for improvement, rehabilitation and education on appropriate social, vocational, and communication skills (Attwood, 2003). In this paper, the literature on Asperger syndrome will be reviewed and contributing factors will be highlighted. Treatment and management will also be discussed. Asperger Syndrome was initially recognized in the early 1940s by Austrian pediatrician, Hans Asperger. In his practice, he observed four of his young male patients with typical intellect and verbal communication development but demonstrating autistic traits. Abnormalities in social interaction and communication, together with restrictive and repetitive behavioral patterns were noted. It was 1944 when the disorder was officially named Asperger Syndrome. Having parallel characteristics, both high-functioning autism and Asperger Syndrome fall under â€Å"Pervasive Developmental Disorders,† as stated in Diagnostic Manual of Mental Disorders, 4th Edition (DSM-IV) of the American Psychiatric Association (1994) (Myles et al, 2005). the medical world’s improved understanding of the disorder or the actuality of more children exhibiting Asperger Syndrome characteristics, resulting to incorrect statistics on the prevalence of the disorder. However, some studies approximated that in 10,000 children, there are 48 who may have Asperger Syndrome (Myles et al, 2005). Asperger Syndrome (AS) is a developmental disorder that falls under the umbrella of Autistic Spectrum Disorder (ASD). AS individuals generally have normal or superior intellect. The disorder is typified by qualitative impairment in communication, social interaction and cognition; peculiarities in sensory input; restrictive number of extreme and highly focused interests; and difficulties in organization and motor movements (Attwood, 2003). extent. AS individuals may have a tendency to experience exclusion and isolation and may have difficulty understanding the world around them, eventually

Artist or style that had responded to discoveries in physics and or Research Paper

Artist or style that had responded to discoveries in physics and or astromony - Research Paper Example The earth and other planets of the solar system have been placed strategically at the viewers point of view. The painting uses black as a base, characteristic of space and colored planetary orbits, sun and galaxies are painted over it. The sun and earth makes up the major part of the painting (See attached). i Cooks "Story of the Universe" depicts a branch of art called the astronomy or astro art. This branch of art comprises of artists’ interpretation of the universe, space as the new frontier, and prediction of the future events. The main aim of these artists are to solve current blurring evidence of space and the new frontiers, and/or depicting the facts as they are given to the masses from the authority. ii The Big Bang theory is a cosmic microwave which has fascinated many scientists for centuries now. What is most interesting about this theory is that it has been proven by scientists of every age and has been the basis for exploration by physicists and space experts. Among the early scientists include Hubbleiii who has established that "given the right density of mass in the cosmos" the theories of Lemaitre and Friedmann on the evolution of planets and space can be proven. The basic premise is that billions of years ago a big bang occurred in space creating an explosion of particles which have formed planets, asteroids and galaxies. The power of the bang was so huge that it still has repercussions even today and the force for expanding the universe in the future.iv However, having said that, there are many contending scientists, who disagree with this theory. The general argument is that something cannot come out of nothing, and hence the Big Bang theory is false.v Cooks depiction of the Big Bang is very much near to the generally accepted Big Bang theory but it is not a scientific one. For the ordinary person, this theory is confusing and filled with cosmic jargons. That is probably the reason why with Cooks work, one

Middle aged women and their health (this is for a womens health class) Annotated Bibliography

Middle aged women and their health (this is for a womens health class) - Annotated Bibliography Example This was changed to have a focus on what could be accomplished in everyday life at a moderate level. This article, researching physical activity, was conducted using questionnaires and interviews. There were 2, 341 participants. This study was not considered experimental since it did not require the use of a control group. Since this study was based on self-reporting from the participants, there is always the concern of the accuracy of the results. I would suggest repeating the study using a smaller number of participants and conducting it in a supervised setting. One thought would be to have the participants video themselves while cleaning to monitor the time spent, the level of activity and the number of days a week. The fact that the results were totally based on statements from the participants automatically leads to questions of accuracy. This article focused on bone density. The authors conducted research to determine if long term estrogen use has an effect on bone density. The research showed that it takes at least seven years of estrogen use after menopause in order to make a positive impact on bone density levels. It is questionable whether or not estrogen has any effect on women 75 years old and older. This research project had two distinct groups of participants; those taking estrogen and those who did not. This study could be considered experimental in that there was a control group and the results were compared between the two groups. The only component that is dependent upon the participants is the actual taking of the estrogen. This, however, can be verified through medical testing. The results were determined through the medical testing of bone density, so I consider the results of this research more valid that the previous study. An important factor about this study is the length of time that a women must take the estrogen in order for it to be effective in

SOFT DRINK Essay Example | Topics and Well Written Essays - 1250 words

SOFT DRINK - Essay Example Supply, Demand, and Equilibrium: Supply and demand is the main concept on which whole study of economics is based. The demand is known to be the quantity asked by the consumers or buyers and us usually backed by the ability and willingness to purchase the product. Demand has an inverse relation with the price which means that when the price of soft drink increases, it would eventually decrease the demand of soft drink. On the other hand, Supply means the quantity of the products offered by the industry or market at a certain level of price. Supply has a direct relation with price which shows that whenever the price of soft drink increases the supply will also increase. Equilibrium is a state where the demand and supply are equal. It means that the amount of soft drink being supplied is equal to the amount that is demanded by the buyers (McEachern, 2012). The diagram shows that equilibrium occurs when the demand and supply of the product is equal. This is the most favourable position as this is the most efficient point for an industry to be at. It means that the demand of the product is equally matched with the supply of the product (McEachern, 2012). Soft drinks are included in monopolistic market where the number of firms that operates in the market are many and provides differentiated products to the buyers. These products are not identical but are differentiated and each soft drink in the market is clearly differentiated from others. Entry and exit in this market is easy creating shifts in the market (McEachern, 2012). The possibility of shifts in demand and supply are as follows: Demand Changes in price When the price of soft drinks increases the demand for soft drinks will eventually decrease which means that the buyers will reduce their purchases. On the other hand when the price of the soft drink decreases the demand will rapidly rise. This shows that price has an inverse relation with demand which means that rise in price will lead to fall in demand (Ta ylor and Weerapana, 2009). Availability of substitute goods Demand is inversely proportional to the availability of substitute goods. This means that increase in substitute goods will decrease the demand of soft drinks. The more substitute products become available in the market the less is the demand for the product (Taylor and Weerapana, 2009). Changes in income The demand for soft drinks can also be affected by changes in the income. As income rises the demand for the soft drinks will ultimately increase and the demand curve will shift to right side. Similarly, when the income decreases the demand for the soft drink will decrease and the curve will shift to left side which shows deficit (Taylor and Weerapana, 2009). Supply Changes in price of goods When the price of soft drinks increases the supply for soft drinks will eventually increase (Taylor and Weerapana, 2009). Changes in price of related goods When the price of related goods increases the supply for soft drinks will event ually increase as there will be more demand for the soft drinks (Taylor and Weerapana, 2009). Changes in price of inputs The price of the inputs or ingredients used to produce soft drinks also causes the supply curve to shift. An increase in price of inputs will ultimately decrease the supply of soft drinks from the suppliers. This will be done to cover up the cost incurred by the suppliers due to increase in the prices of the inputs. Similarly, decrease in the price of inputs w

TheGreat Depression Term Paper Example | Topics and Well Written Essays - 1500 words

TheGreat Depression - Term Paper Example Many banks and businesses went under as a result, and this instigated the fall in the economy potential, as there was reduced spending, low demand, low production and high unemployment accordingly.2 Even though, the great depression had its origins in America, all the European nations were greatly hit as they were heavily relying on the US for financial loans; the US had emerged as a great credit in the post world war one period. The complex financial relationship between the European economies and the US was inevitably the reason why the great depression could not be contained in the US, but later spread to the rest of the European nations. Nations were thrown into panic mode, most of them adopting restrictive measures, especially concerning foreign trade as mitigation to salvage their local industries.3 Discussions on the great discussion have yielded important information on the delicate financial market relationships, and this is a key area of concern especially in the view of co ntemporary global economic ties. This topic is relevant to global economies as it provides vital lessons that could help mitigate the risks of a future global financial slump.4 This paper will focus on various aspects of the great depression including, but limited to its causes, its effects in America, and the rest of European economies that were hugely indebted to the US at the time. In as much as the great depression was sparked by the great slouch in the New York stock market prices, there were other underlying factors that have been attributed to it. These factors are specifically weaknesses and imbalances that existed in the American financial system, but they had long been ignored due to the rapid economic growth, and the resultant speculative optimism. The onset of the great depression revealed the faulty premises of the American financial system, and its failure of America’s political and financial institutions to manage the economy. Concerning the causes of the great depression, five factors have been top on the list,  the fall in stock Market prices, failure of the banking system, a decline in the purchasing power, the American- Europe economic ties, and famine.5 Prior to fall in stock prices, banks had been lending out large sums of money to businesses and investors, even way beyond their capabilities; this gave rise to debt deflation. After the crash in prices, great losses were incurred by stock investors as the value of stocks had gone down drastically i.e. stocks lost over 90% of their value, and stockholders incurred losses amounting to over 40 billion dollars. Many banks could not recover their loans as many debtors defaulted in payments, and as a result, many people withdrew their deposits. Rapid measures of self-preservation were taken by the surviving banks and this included cutting down on loans, a desperate move that resulted to further limitations to the economy. Bank's restrictive measures  to limit lending, coupled by loss o f jobs and the resultant unemployment led to harsh times in the history of the US economy; there was low output and low demand of products and as such, many businesses suffered insolvency. About 11,000 banking institutions had collapsed by the year 1933, as they could not

An Equal Opportunity for Minorities Essay Example | Topics and Well Written Essays - 500 words

An Equal Opportunity for Minorities - Essay Example This is what some minorities actually receive in most of our communities. Recognizing the hazard that this brings such as violence and rebellion both to the minorities and to the native Americans, the government and other citizens have taken initiative to abate this problem. Since these immigrants have come to the US soil with much dream and aspiration, they have proven to be more of an asset to the government, with 40% of our scientists coming from this group. The minorities proved to be a potent part of our nation's economy. Realizing this potential, the government desire to give them equal educational opportunities with the native Americans. Giving equal education opportunities for minorities will increase the quality of our labor force, thereby increasing over-all production in the country. these people represent a considerable percentage of the people that we depend on for our political and economic soundness. This paper wishes to look at how the American education system is changing with the influx of foreigners in the country. This report aims to look at the specific adaptation schemes done by the government to take into account this demographic change. We particularly focus on the government and non-government institutions that provide education opportunities to the minorities. We

Diplomatic history of the us since 1914 Essay Example | Topics and Well Written Essays - 500 words - 3

Diplomatic history of the us since 1914 - Essay Example In other words, cold-war tension was palpable during the war as a result of the United States support of Israel and the U.S.S.R.’s support of its rivals. Richard Nixon (the President) and Henry Kissinger (a senior member of the Nixon Administration) have had significant roles to play in the manner in which the war eventually played out. Both Nixon and Kissinger dealt with the situation in a cautious and diplomatic manner. The Middle-east region offered economic advantages to its trading partners due to the abundant energy resources available in its terrain. More importantly, it is of strategic importance to both the super-powers, as maintaining dominance over the world order is not possible without controlling the region. By the end of the military conflict the cold-war power alignments had been altered. Egypt’s pre-war leaning toward the Soviet Union had weakened as a result of the war. The war also brought to light Syria’s support for Arabs. By the end of the w ar, popular cynicism of the Israel government reached its peak both domestically and internationally, leading to the resignation of top leaders. On a more positive note, it had become the United States’ responsibility to ensure peace in the region; as a result of its increased dependency of resources in the Middle-east. The Nixon Doctrine was presented to the American public on 25th July, 1969 by the then President Richard Nixon. The doctrine had two important components to it – one pertaining to relationship with allies and the other regarding achieving world peace. Nixon stated in his address to the nation that the traditional allies of the United States should defend themselves without the latter’s military involvement. He also set an agenda for achieving world peace through a process of diplomacy. Later in the year Nixon’s explicated his doctrine thus: â€Å"First, the

On Relation between a book and a topic Speech or Presentation

On Relation between a book and a topic - Speech or Presentation Example Los Angeles was the most popular getaway for immigrants during the 1980’s.The violence, killings by the death squads, financial turndown and worsening political situation of Guatemala forced its natives to immigrate to United States of America (Hong, n.d) Hector Tobar’s book â€Å"The Tattooed Soldier† is a heartfelt story of tragedy and revenge. It shows us the real picture of the poverty stricken and depressing lives of the immigrants to L.A.The main story of â€Å"The Tattooed Soldiers† revolves around a young man Antonio Bernal who is a citizen of Guatemala but forced to immigrate to L.A. He used to live in Guatemala along with his family when one day his wife and infant son were killed by the leader of the death squad, Guillermo Longoria (the tattooed soldier). Antonio immigrates to L.A in the hope to lead a better life but to this despair he finds only poverty and homelessness in such a big city. During the 1980’s, the immigrants believed that L.A was a place where one could live safely with his family and be financially well off but the reality was entirely different.

Theory to Practice Essay Example for Free

Theory to Practice Essay The two parties involved never had a valid written contract. In the scenario, the parties negotiated for a period of 90 days and 3 days before the deadline set in the original negotiation contract they reached a verbal distribution agreement. In the original negotiation contract, it states that there would be no distribution contract unless it was in writing. When the BTT manager sent the e-mail to Chou, he mentioned the terms of a distribution agreement, but it does not make the email a contract due to the fact that neither party signed it. Only an oral agreement was reached. Without a legally binding draft and both parties signatures no contract exists. Though the contract was in process even the details had been identified, however; it fell through the cracks because of the management change at BTT. Initially, BTT paid Chou $25,000 for exclusive negotiation rights to his board game for a 90-day period and held meetings where details were discussed and agreed upon. This lead Chou to believe they were serious about finalizing an agreement on a distribution contract. Chou received an e-mail with the details of the contract, however; nowhere on the e-mail did it note that it was in-fact a contract. Chou received a fax from BTT requesting a draft for a distribution agreement contract. Chou immediately responded and then did not hear back from BTT for several months. New management at BTT took over and made the decision to inform Chou that they are no longer interested. Since the contract was not drafted within the original 90-day period, the new management was not obligated to distribute the board game, and therefore, had every right to turn Chou away instead of  honoring the oral contract. However, the statute of frauds also constitutes the e-mail as a sign document. â€Å"Case 6.3 Stevens v. Public is a great example of the court awarding the contract since the e-mails contained the name at the end of each message that signaled the author’s intent to validate its contents,† (Melvin, 2011, p. 152). The fact that both parties were communicating by email did not have an impact on my analysis of the situation. In the paperless world that has evolved, electronic communication is just as effective as paper communication. This e-mail shows an agreement by both parties on the key terms of the distribution agreement made in the meeting. Even though the e-mail never stated the word â€Å"contract,† this e-mail still shows an acknowledged contract of terms between BTT and Chou. Using the Mailbox rule, this e-mail had a name at the bottom of the page is considered a signature on an electronic document (Melvin, 2011, p. 137). Under the Uniform Commercial Code (UCC), the statute of frauds applies to any contract for the sale of goods for $500 or more, and any lease transaction for goods amounting to $1,000 or more (Melvin, 2011, p. 151). Chou received the $25,000 under the negotiation agreement, which should be considered under the sale of goods of the Strat game. Under UCC laws, the statue of fraud applies when a contract cannot be fulfilled within one year’s time. Under these stipulations, the statute would apply. However, there is one element required to meet this stipulation, and that is the signature of the party in the contract. The e-mail from BTT shows the acknowledged agreement between the two parties with a name at the bottom of the e-mail showing an electronic signature from the company. The issue of Chou being misled by the money, verbal agreement, and the e-mail could also be used in this scenario. BTT cannot avoid this contract with the doctrine of mistake because there was no unilateral mistake in the scenario (Melvin, 2011, p. 141). A mistake is defined under contract law as â€Å"The belief that is not in accord with the facts.† They have not done anything to indicate there were any mistakes on the agreements with Chou. Chou may have a unilateral mistake because his  90-days were up in just three days. He managed to get an oral agreement with BTT in a timely manner. Before Chou could type up their agreement, a BTT manager sent him the e-mail that stating the agreed information, he made the mistake of thinking this was the contract from BTT. Assuming arguendo that the e-mail constituted an agreement between BTT and Chou, both parties were in agreement to the terms of the distribution agreement even though it was only verbal. The verbal agreement was done within the 90-day period as specified by the negotiation agreement. Also, BTT gave a check for $25,000 for the exclusive negotiating rights shows that BTT intended to reach a contract with Chou. Both parties had been actively participating several months as if the agreement were in active status. Finally, BTT had also sent Chou a fax asking him to send them a draft of a contract for the distribution agreements. BTT has stated they are no longer interested in distributing Chou’s new strategy game, Strat. By BTT making this decision, they are breach of contract with Chou. Chou could be entitled to sue BTT in an attempt to recover damages. Remedies at law would constitute compensatory damages against BTT. Some of the claims that might be legitimate to this case are: 1. Breach of contract- There are some cases where the breach is not material, sometimes referred to as partial breach, where the nonbreaching party may not be relieved from performing. However, the nonbreaching party may still recover damages related to the breach from the breaching party (Melvin, 2011, p.168 ). 2. Compensatory damages- Cover a broad spectrum of losses for recovery of actual damages suffered by the nonbreaching party. These damages are an attempt to put the nonbreaching party in the same position she would have been in if the other party had performed as agreed. This includes such sums as out-of-pocket damages and even potential profits that would have been earned if performance had occurred (Melvin, 2011,p.171). 3. Injunctive relief- A court order to refrain from performing a particular act is known as injunctive relief (Melvin, 2011, p.173). 4. Promissory estoppel- Theory allowing for the recovery of damages by the relying party if the promisee actually relied on the promise and the promisees reliance was reasonably foreseeable to the promisor (Melvin,  2011, p.143). 5. Consequential damages- Consequential damages compensate the nonbreaching party for foreseeable indirect losses not covered by compensatory damages. An aggrieved party is entitled to recover consequential damages if the damages are caused by unique and foreseeable circumstances beyond the contract itself. In order to recover consequential damages, the damages must flow from the breach (i.e., the damages were a consequence of the breach) (Melvin, 2011, p.171). 6. Restitution- Restitution is a remedy designed to prevent unjust enrichment of one party in an agreement. In the event that one party is in the process of performing the contract and the other party commits a material breach, the nonbreaching party is entitled to rescind (cancel) the contract and receive fair market value for any services rendered (Melvin, 2011, p.172). 7. Liquidated damages- Liquidated damages are damages that the parties agree to ahead of time. In some cases it may be very difficult to determine actual damages, so parties may agree at the time of the contract that a breach would result in a fixed damage amount. Liquidated damages provisions are commonly used in license agreements (such as a software-user’s license) whereby the parties agree (Melvin, 2011, p.172). 8. specific performance- Specific performance is a remedy whereby a court orders the breaching party to render the promised performance by ordering the party to take a specific action. This remedy is only available when the subject matter of the contract is sufficiently unique so that money damages are inadequate. 17 Therefore, specific performance is rarely available in a sale of goods case unless the goods are rare (such as a coin collection) or distinctive (such as a sculpture) where the buyer cannot reasonably be expected to locate the goods anywhere else (Melvin, 2011, p.172). 9. Reformation- When the parties have imperfectly expressed their agreement and this imperfection results in a dispute, a court may change the contract by rewriting it to conform to the parties’ actual intentions. This contract modification is called reformation (Melvin, 2011, p.173). Technically a breach of contract only exists if BTT sent the e-mail within the 90 day period. If the e-mail was not sent within the 90 day period there is a possibility that the stipulations in the negotiation agreement will cause trouble for Chous case. However, BTT did eventually send the e-mail  which I believe will hold up in court, and give Chou the remedies he needs and deserves. There are many rules that one must follow to make a contract a legal document. Whether a document is written or an oral agreement, these must be followed exact. People whether they are business owners or not, face issues with contract on a daily basis. This is why there are laws in place to protect them and punish them when fraud occurs. References Melvin, S. P. (2011). The Legal Environment of Business: A Managerial Approach: Theory to Practice. New York, NY: McGraw-Hill/Irwin

Reliability of Methylphenidate as a Cognitive Enhancer

Reliability of Methylphenidate as a Cognitive Enhancer Methylphenidate (amphetamine), an inhibitor which acts on the noradrenergic and dopaminergic systems used in the treatment of attention deficit hyperactivity disorder (ADHD), has been widely cited in Bioethicist literature as having the capability to improve cognitive ability in healthy individuals (Husain Mehta, 2011). Methylphenidate is widely used a wake promoting agent during training, in students to in the aim to increase their grades and in many academic professionals to maintain their performance. However, the effects of cognitive enhancement by methylphenidate are somewhat modest and large amount of variability exists between individuals. In patients with ADHD methylphenidate drugs such as Ritalin, perform well promoting attention; similarly, in healthy individuals an improvement is seen as Ritalin aids spatial working memory performance and improves executive functions in novel tasks (Mehta et al., 2000; Elliot et al., 1997). In the analysis of the effects of Ritalin through PET scans Mehta et al., (2000) conveyed that methylphenidate induced a reduction of blood flow in the left and right dorsolateral prefrontal cortex, increasing performance accuracy in spatial working memory tasks ( SWM) (Owen et al., 1996). SWM is localised in the prefrontal cortex, where damage to this area will lead to impairment in SWM tasks (Murphy et al., 1996). This suggests the increase of visual attention and improvement on visual working memory tasks may be due to the selective modulation effects of methylphenidate on the parietal, frontal and extra striate occipital regions- a finding synonymous with early research into monkeys and mono aminergic modulation of cognitive functions (Bernardi et al., 1982). However, recent exploration into fMRI and DCM studies on the brain show noradrenergic systems can influence neuronal excitability in regions engaged in sensory processing and visuospatial attention, thus suggesting that perhaps methylphenidate is less specific and affects functional connectivity across the brain network (Grefkes, 2010). The neural mechanisms by which, methylphenidate effects are primarily evident in the CNS; where the concentration of dopamine and norepinephrine in the brain is caused by the blocking their reuptakes-thus increasing the expression of the dopamine transporter DAT and blocking of the monoamine transporter 2. By doing so reducing activity of monoamine oxidase and increasing the expression of tyrosine hydroxylase is inhibited (Fibiger et al., 1971). Where levels of DAT are high in ADHD patients, inducing Ritalin restores catecholamine and alters dopaminergic firing systems, subsequently reducing synaptic transmission on the D2 and D3 dopamine receptors (Goldstein et al., 2000). Thus dopamine levels would be reduced and normalise deficiencies and improve concentration. A clear example of this is shown in Volkow et al., (2012) , where methylphenidate given orally blocks 60% of DAT sites whilst increasing dopamine concentrations in the striatum ( by 8% to 16%) reducing hyperactivity in in A DHD patients. However, in normal patients the intake of methamphetamine could result in a DAT overexpression or hypo-dopaminergic activity and could possibly lead to enhanced cognition. Additionally, the prolonged use of methylphenidate could result in the downward regulation of dopamine D2 receptors and uptake sites, similar to the reinforcement effects in amphetamines like cocaine, emphasizing impulsive behaviour like gambling and hyper sexuality (Voltz, 2008 Cools.,2007). Additionally, hypodopemenergic activity within the basal ganglia could lead to involuntary movements (Dyskinesia) it is often difficult to test the neuro-enhancement in healthy individuals caused by methylphenidate. In general cognitive processes one would subsume an enhancement would be on the emotional, motivational and cognitive functions within healthy individuals. Unlike other drugs such as AChEI (used in the treatment of the neurodegenerative disease Alzheimer’s) where Emre etal., (2004) and McKeith et al.,(2000) convey positive effects of AChEI on cognition and neuropsychiatric measures such as mood , anxiety and visual hallucinations- the use of methylphenidate conveys quite modest results on cognitive enhancement (Mehta et al., 2011). Although previous research by Rependatis (2010), found the use of methylphenidate increases memory, there was no consistent evidence to support a substantial effect. Additionally, though Mehta et al ., (2000) did convey that Ritalin did improve spatial working memory, a finding supported by Elliot et al., (1997). However, in a recent analysis Mehta et al (2011) attributes previous findings to the variance of baseline ability. The plethora of research surround the effect of methylphenidate is largely inconsistent and there is little evidence to suggest methylphenidate can be used as a cognitive enhancer. Contrariwise to popular belief, there has been evidence to suggest that methylphenidate could actually impair previous cognitive abilities (Schaaf et al.,, 2013 ). In testing the effects of Ritalin on reward and punishment learning in healthy students, Schaaf et al., (2013), conveyed that the effect of Ritalin on baseline spatial working memory tasks varied in terms of tasks and demand between individuals. Although, methylphenidate improved reward and punishment behaviour in high working memory subjects, it impaired those with low working memory . These inconsistent results may be partially due to the inverted U shape, whereby dopamine D1 antagonist can selectively modulate cognitive processes, such as SWM. Excessive levels of D1 in the prefrontal cortex can impair working memory (Vijayraghavan et al.,2007). However, adverse effects of methylphenidate can also been seen in repeated use ( Lapworth et al.,2009). Lapworth et al., (2009) suggest that methylphenidate is associated with hostility, aggression, and psychotic symptoms in repeated users, where the repeated use of methylphenidate increases â€Å"positive psychotic symptoms that contribute to a perception of the environment as a hostile and threatening place as well as by increasing impulsivity†. The reliability and validity of the aforementioned research comes into context when looking at the methods for testing the cognitive effects of methylphenidate on healthy individuals. A large body of research lacks substance and is largely inconclusive do to the variability in methods, additionally the generalizability attributed to methylphenidate be taken with a reasonable amount of judicious concern (Tucha O,2006) . So far there have been no comprehensive studied in normal subjects showing a fair effect of methylphenidate as a cognitive enhancer. A fundamental flaw in research is largely evident in a lack of standardized testing methods. For example, In ADHD patients there is a clear deficiency which one is able to target and improve to normalise baseline levels of hyperactivity however, in normal individuals there is no baseline. How one compare against a â€Å"standard of enhancement† when there does is no standard for which to compare. Additionally, when using methods su ch as SWM It’s difficult to subsume that the change in cognition is due to methylphenidate rather than other cognitive processes. A researcher is yet to be able to pinpoint the source of effect as the brain involves a process of complex, interlinked networks. A classic example of this exists in Mehta et al (2000) research to test the effects of methylphenidate. Participants were presented with a spatial working memory task, tested with the Cambridge Neuropsychological Automated Battery Test (CANTAB). Results showed the dependent variables like spatial memory were enhanced by the IV (Mehta et al 2001). However, in a later study Mehta et al (2011), attributed the findings to the effect sizes, where average ratings for the effect of ADHD are produced by caregiver and parent responses, thus they are not correct methods of analysis for cognitive effects rather they convey behavioural effects. Furthermore, the majority of research presented on methylphenidate does not fairly analys e the negative effects with inducing methylphenidate, instead Elliot et al., (1979) purely focus on the positive effects and do not report any negative side effects, thus resulting in a bias portrayal of the overall cognitive effects of methylphenidate. Moreover on further analysis of the literature it is also evident that there is a large disparity in the duration of the trials presented and the dosages of methylphenidate given. For instance Mehta et al.,(2000) uses almost 20 mg more than Elliot et al., (1979) and Reprantis et al., (2000). In a larger context the reliability of methylphenidate as a cognitive enhancers is somewhat limited due to a complete lack of evidence and dubious testing methods. Research would benefit from further analysis to improve standard baselines and methods of comparison within pharmacology. References Bernardi, G., Cherubini, E., Marciani, M.G., Mercuri, N., Stanzione, P. (1982) Responses of intracellularly recorded cortical neurons to the ionto-phoretic application of dopamine. Brain Res 245:267–274. Cools R (2007). Impulsive personality predicts dopamine-dependent changes in frontostriatal activity during component processes of working memory. J. Neurosci.27:5506–5514. Emre, M., Aarsland, D., Albanese, A., Byrne, E. J., Deuschl, G., De Deyn, P. P., Lane, R. (2004). Rivastigmine for dementia associated with Parkinsons disease. New England Journal of Medicine, 351(24), 2509-2518. Elliott, R., Sahakian, B. J., Matthews, K., Bannerjea, A., Rimmer, J., Robbins, T. W. (1997). Effects of methylphenidate on spatial working memory and planning in healthy young adults. Psychopharmacology, 131(2), 196-206. Fibiger, H. C., McGeer, E. G. (1971). Effect of acute and chronic methamphetamine treatment on tyrosine hydroxylase activity in brain and adrenal medulla. European journal of pharmacology, 16(2), 176-180 Gibbs A.A.(2007). The role of dopamine in attentional and memory biases for emotional information. Am. J. Psychiatry, 164 :1603–1609. Goldstein, R. Z., Volkow, N. D. (2002). Drug addiction and its underlying neurobiological basis: neuroimaging evidence for the involvement of the frontal cortex. American Journal of Psychiatry, 159(10), 1642-1652. Husain, M. Mehta, M.A. (2011). Cognitive enhancement by drugs in health and disease Trends in Cognitive Sciences 15, 28-36. Lapworth, K., Dawe, S., Davis, P., Kavanagh, D., Young, R., Saunders, J. (2009). Impulsivity and positive psychotic symptoms influence hostility in methamphetamine users. Addictive behaviors, 34(4), 380-385. Mehta, M. A., Owen, A. M., Sahakian, B. J., Mavaddat, N., Pickard, J. D., Robbins, T. W. (2000). Methylphenidate enhances working memory by modulating discrete frontal and parietal lobe regions in the human brain. J Neurosci, 20(6). McKeith, I., Del Ser, T., Spano, P., Emre, M., Wesnes, K., Anand R.(2000). Efficacy of rivastigmine in dementia with Lewy bodies: a randomised, double-blind, placebo-controlled international study. Lancet f; Vol. 356, issue 9247: 2031–6 Owen A.M., Evans A.C., Petrides, M. (1996) Evidence for a two-stage model of spatial working memory processing within lateral frontal cortex: a positron emission tomography Study. Cereb Cortex 6:31–38. Repantis, D. (2010) Modafinil and methylphenidate for neuroenhancement in healthy individuals: a systematic review. Pharmacol. Res. 62:187–206. Tucha O. Methylphenidate-induced improvements of various measures of attention in adults with attention deficit hyperactivity disorder.(2006) J. Neural. Transm. 113:1575–1592 van der Schaaf, M. E., Fallon, S. J., ter Huurne, N., Buitelaar, J., Cools, R. (2013). Working memory capacity predicts effects of methylphenidate on reversal learning. Neuropsychopharmacology, 38(10), 2011-2018. Vijayraghavan, S., Wang, M., Birnbaum, S. G., Williams, G. V., Arnsten, A. F. (2007). Inverted-U dopamine D1 receptor actions on prefrontal neurons engaged in working memory. Nature neuroscience, 10(3), 376-384. Volkow, N. D., Wang, G. J., Tomasi, D., Kollins, S. H., Wigal, T. L., Newcorn, J. H., Swanson, J. M. (2012). Methylphenidate-elicited dopamine increases in ventral striatum are associated with long-term symptom improvement in adults with attention deficit hyperactivity disorder. The Journal of Neuroscience, 32(3), 841-849. Volz, T. J. (2008). Neuropharmacological mechanisms underlying the neuroprotective effects of methylphenidate. Current neuropharmacology, 6(4), 379.

Marbury V Madison Case and Its Implications

Marbury V Madison Case and Its Implications The Head of State John Adams, who was a Federalist, lost his bid to Thomas Jefferson, a Republican, after re-elected in 1800. However, Adams and the Federalists still had power for a few months before Jefferson took office. During these months, Adam influenced Congress to pass the Judiciary Act of 1801. The Act enabled Adams to appoint some new federal judges in hope that the Judiciary would be filled with people opposed to the Republican policies and Adams appointed 39 judges. The acting Secretary of State John Marshall had to deliver the official documents for their appointments. John Marshall would later on become the Chief Justice of the Supreme Court and the originator of the Judicial review. However, he failed to deliver the documents to three judges before Adam’s term ended, and in particular, the appointment of William Marbury (Infoplease, 2005). Unfortunately, Jefferson learned of Adam’s schemes and the failure to deliver the remaining documents after assuming office. Jefferson then instructed James Madison, his secretary of state, to decline the appointments. William Marbury went before the Supreme Court to issue an order compelling Madison to authorize his appointment. According to the Judiciary Act of 1789, the Supreme Court had jurisdiction to issue such orders. The major issues underlining this case was whether or not Marbury had the right to the commission and whether the Supreme Court had the authority to review the constitutionality of Acts of Congress. Additionally, the case brought light to the question of whether the Congress could broaden the scope of the Supreme Court’s mandate above those specified in the Constitution (This day in history, 2009). The Court unanimously agreed that Marbury had a right to his appointment and that the Judicial Act was unconstitutional. According to Justice Marshall, the Congress had no mandate to give the Supreme Court powers to issue an order granting Marbury his appointment. Justice Marshall argued that if Acts of Congress conflict with the Constitution, the Acts are not binding in a court of law. Also, the judiciary’s responsibility was to uphold the constitution. However, the constitution did not indicate the Supreme Court having such jurisdiction. Consequently, the Court could not compel Madison and Thomas Jefferson to appoint Marbury (Infoplease, 2005). The Court ruling in Marbury v Madison paved the way for a key precedent, the Judicial Review. Justice Marshall interpreted the Constitution to imply the Supreme Court had powers for judicial reviews. The Supreme Court had the powers to review acts of Congress and the President. Also, the Court could overrule a law they thought was unconstitutional. If laws were in conflict with each other, the Court had the mandate to decide their individual operations. The Constitution indicates that the Supreme Court had original jurisdiction in cases relating to ambassadors and public ministers. However, the Court had appellate jurisdiction in all other cases (This day in history, 2009). Consequently, President Jefferson and the Republicans eliminated the newly appointed judges by revoking the Judiciary Act in 1802. Additionally, the Congress Impeached Justice Samuel Chase, a Supreme Court judge, but later on acquitted him (Infoplease, 2005). References Infoplease (2005). Marbury v. Madison case. Retrieved from  http://www.infoplease.com/us/supreme-court/cases/ar20.html. Migration Information Source. (2013) Immigration in the United States: New Economic, Social, Political Landscapes with Legislative Reform on the Horizon. Retrieved from  http://www.migrationpolicy.org/article/immigration-united-states-new-economic-social-political-landscapes-legislative-reform Burt, L. Batalova, J. ( 2014).Refugees and Asylees in the United States.Retrieved from  http://www.migrationpolicy.org/article/refugees-and-asylees-united-states This Day in History. (2009). Marbury V. Madison Establishes Judicial Review. Retrieved from  http://www.history.com/this-day-in-history/marbury-v-madison-establishes- judicial-review

Grapes Of Wrath In Times Of De :: essays research papers

“The Grapes of Wrath: In Times of Despair';   Ã‚  Ã‚  Ã‚  Ã‚  If one was to examine the three characters, Tom, Ma, and Pa Joad from John Steinback’s The Grapes of Wrath. How would we figure out what astrological signs they were born under, as taken from their actions and attitudes in the novel? What certain qualities do they possess, that make them fit there Zodiac sign?   Ã‚  Ã‚  Ã‚  Ã‚  Tom Joad, a hard stubborn man, who has served time in prison for murder. He has come back home to find his family falling apart. At the head there is Pa Joad, who has been trying to keep the family stable. He is failing fast. There seems to be no answer to the drought which has killed the land they farm. So they take to the road. Hoping there will be a new life and work in the west. The whole faimly packs their belongings, and leaves the place they have called home, behind them. Along the way to the west, they have many misfortunes. They still had more to come. Just one of the many families, caught in times of despair. They are held together by, Tom the Lion, Ma the bull, andPa who holds the scales of balance.   Ã‚  Ã‚  Ã‚  Ã‚  I chose Leo, the lion for Tom. The lion is an icon of strength. I think his character represents the strength and knowledge. Shown through his psyichal fights and hard crop work in the novel. Also because he had the strength to push on for his family. To keep goin through the hardest times, and overcome his obstacles. He also represents knowledge from his experiences with fixing the truck, and keeping things under control at the government camps. Another example of personal and mental strength, as well as knowledge is the courage it took to leave his family behind at the boxcar farm. He knew he had to leave his family behind for the better of the whole group.   Ã‚  Ã‚  Ã‚  Ã‚  Ma Joad represents Taurus, the bull. The bull symbolizes stability. As shown through Ma’s actions and involvment in the novel. There comes a time when, Pa Joad falls into the hopelessness of the whole situtation. At that time Ma steps into the breach and takes over. She must assume the posistion of head, and keep her family going. Keep it together. She takes on the responsibility of running the family, feeding the family, working in the fields for money, and keeping it stable.

Prejudice in Heart of Darkness - Racism in the Heart :: HOD Joseph Conrad Heart of Darkness

Racism in Heart of Darkness I find no elements of racism in Joseph Conrad's Heart of Darkness. I will admit that I began reading this with a little hesitation based on the fact that I do not like to read about human cruelty. However, after reading the story, I did not feel any negative feelings toward the story or author. I feel one must realize that the occurrences of this story were really happening. I do not feel that by the virtue of performing a task that one is hired to do makes one a racist. Many times social problems are so overwhelming that one individual does not know where to begin in correcting the problem. Marlow was described as unemployed with a childhood dream to go to the uncharted Africa. I feel Marlow went to the Congo with no real knowledge of what was truly happening in the Congo. In addition to this thought, people really do not have the capabilities to know the severity of a problem until one experiences it first hand.   I believe that injustices towards another human race are intolerable. However, social change takes time from many people experiencing the issue. In my opinion, there were several incidents within the story that indicated to me that Conrad's character, Marlow, was not a racist. For example, when Marlow is first at the station, he spies a big shade tree in the distance and decides to investigate. Marlow goes under the tree and finds many African people moaning and waiting to die. Marlow is stunned at what he encounters.   This encounter stays with him throughout his time in the Congo.   Marlow was never cruel to his black crewmembers.  Ã‚   After his helmsman died in the attack ordered by Kurtz, Marlow was quite shaken. He later describes that he will never forget the look on his face. I also feel he did a service to the deceased man by throwing him overboard as opposed to letting him possibly be eaten by the rumored cannibals that were part of the crew. In another incident, Marlow saw the pilgrims poising themselves to shoot the natives that had lined up along the river after retrieving Kurtz.   As opposed to allowing them to shoot them unmercifully, Marlow blows the steamers horn knowing it would scare the natives back into the forest and saving them from the guns.

An Analysis of William Gibsons Idoru Essay -- Gibson Idoru Essays

  Ã‚  Ã‚  Ã‚   William Gibson's Idoru is a novel thick with implications and extrapolations related to the oncoming and (present) age of electronic para-reality. Stylistically, it is far from perfect, but in theme it has a firm grasp on the concept of the simulacra as it mimics, masks and replaces reality.    Gibson's characters are rarely paintings of great depth. While I would strongly disagree with the assertion that they are archetypes cut out from a mold, I would still note that they are not particularly rich or personal. This probably derives from the author's style of writing which is the radical end of the spectrum of "showing, not telling," so that we are shown the characters' pasts, physical status, and present situations, and as readers we are to intuit the logical psychological conditions associated with those factors. Gibson has rich situations, not rich characters.    That's why I find it so strange that the New York Times Book Review wrote, "Chia is one of [Gibson's] most winning creations." I fail to understand the logic. It's as though, by making her young and in a strange situation, we're to develop an instant affinity for her. Now obviously, Gibson himself is not the one to decree that his characters are strong or weak. So it is not a flaw on the part of his writing when a reader attributes an archetype to one of his characters, but I would tend to think that, by design or simple lack of skill, Gibson writes his characters a little flat. (Which, in the context of a discussion of simulacra, makes it all the more amusingly ironic that book reviewers would attribute what they would call a "hidden" level to the quality of the writing not otherwise apparent.)    Another stylistic tool Gibson employed wa... ...and eventually defines reality? It was a simply computer, just like Idoru was simply a novel. Yet the seashells in the make of that case serve to create a fantasy as readily and importantly as the words on paper serve to create a reality (and, paradoxically, the reality in which those seashells existed.) Simply because each is not real does not disrupt the validity of their creations, for if that were true, then the seashells would never have existed in the first place, even in our minds.    Gibson understands this closely, and Idoru does an excellent job of illustrating it. While not technically perfect, it is effective, and creates an image which is useful for us to learn from.    Works Cited and Consulted:    Gibson, William. Neuromancer. (Ace Books: New York 1984)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   _____, Idoru. (Berkeley Books: New York 1996)   

Delivering Customer Value Though Marketing Essay

Assignment: i) Describe and analyse the brand’s product, market positioning, pricing strategies and its target segment. ii) Critically evaluate if the brand’s marketing activity is delivering values to its customers. Why? iii) Suggest ways in which the brand can improve in its marketing strategies or activities. i) Describe and analyse the brand’s product, market positioning, pricing strategies and its target segment About UNIQLO: UNIQLO is a Japanese causal wear retailer. It is also a wholly owned subsidiary of Fast retailing Co. Ltd. The first UNIQLO was opened in Japan in 1984. Across years, successful brand strategies enable UNIQLO to be the fourth fashion retailer in sales volume in 2013, just right after Zara, H&M and Gap. Marketing mix is a useful tool to analyze UNIQLO’s strategies and its product development direction among competitors. Marketing Mix (4P): Overview UNIQLO’s product: UNIQLO provides a wide range of clothing, including Men’s, Women’s, Children’s, and even in Baby’s wear. UNIQLO manages this range of products  in order to satisfy the needs of different age groups and genders. Especially children and baby wear, not all its competitors provide these two lines, this can satisfy customers’ need. UNIQLO has their own R&D team, to design the latest fashion and life-style wear to customer. Also, its materials sourcing team help to bring the most suitable and sometimes the luxury materials into product development in order to give the best wearing experience to customers. Such as premium down, cashmere sweaters and premium cotton are the good examples. UNIQLO gain customer’s trust in quality guaranty. UNIQLO’s price: UNIQLO’s products are not expensive comparing to its competitors, such as Gap, Zara, etc. Although UNIQLO’s clothing requires similar price with other fast fashion retailers, its quality is relatively higher than them. It is due to the most fundamental UNIQLO’s direction, â€Å"Low price, high quality†. UNIQLO’s Place: UNIQLO’s strategies are for both local (Japan) and international. Stores are all over the world, including Japan, America, Euro, China, East and south Asia. This can show the determination of UNQLO to expand its business and build the brand internationally. All the stores of UNIQLO, are in central area, or popular district in the cities. Take Hong Kong UNIQLO as an example, there are totally 21 UNIQLO stores in Hong Kong. The flagship UNIQLO store is in causeway bay Lee Theater, which is the most popular shopping area in Hong Kong. UNIQLO apply the same store strategy internationally, such as Tokyo, Osaka store in Japan, Shanghai store in China, New York 5th ave in USA. Another strategy to make UNIQLO a good place to shop is their total sale-floor method. UNIQLO tries to enlarge the floor area in every shop and include as many departments and clothing display as they can in the store. That can provide the convenience to customers to buy their favorite things in only one station. And the big display area can attract customer’s focus to their products and give a confidence that UNIQLO can provide everything that they need. UNIQLO’s promotion: New product development process in many other companies is very simple. Usually, from idea generation, testing, product producing and so on. However in UNIQLO, the first step of product development is customer feedback. That means all products in UNIQLO are responding to customer. This is also the concept they are promoting to the potential customer. â€Å"Cheap, simple design, but is perfect fit for daily use with a good quality†. This sentence shows that UNIQLO is promoting their image to public. Another way is UNIQLO promotes their products by sport sponsorship. Take Japan market as example, football league is extremely hot among Japanese. So, UNIQLO make good use of this opportunities to sponsor the uniform for a football team in J.League to increase visibility and exposure. Also, UNIQLO is the uniform sponsor for Japan’s Olympic athletics in 1998, 2002 and 2004. They also sponsor uniform for tennis players in high rank tennis competition. Exposure in different sport events can successfully promote UNIQLO as a very good ready-to-wear clothing brand to public. Market positioning: The clothing concept of UNIQLO is very strict forwards, which is â€Å"Low cost, and high quality†. They produce clothing with simple but fashionable design and good quality for wearing in every day. Their tremendous business expansion can prove that they successfully build their concept to customer and this represent that their business is on the tract. There are four factors that can help to analyze UNIQLO’s positioning, they are: 1. Product quality 2. Prices 3. Distribution 4. Image 1. Product quality UNIQLO is always proud of their products’ quality. Their CEO Tadashi Yanai had said that, they are a technology company rather than a fashion company. Their high quality clothing enables them to be worn every day. UNIQLO is positioning their product in a relatively higher quality compare to other fast fashion companies, such as Zara , H&M. These company concern fashion trend more than quality. However, UNIQLO is not a luxury brand, so their quality is not comparable to other luxury brand, such as LV, Gucci, etc. 2. Prices UNIQLO’s concept is â€Å"Low cost, but High Quality†. UNIQLO’s price is fair, but they offer a better quality of clothes at the similar price compare to other fast fashion companies. UNIQLO’s price is not the cheapest one, but quality is the highest among its market competitors. 3. Distribution All the products UNIQLO selling are in their own stores. They do not have franchises or displays in department stores. So they can control all the promotion or logistics without third parties’ constrain. It is known as â€Å"SPA† (Specialty-store of Private-label Apparel), selling their own product in their store and exclusively. Take Hong Kong UNIQLO as an example, they have 21 stores in Hong Kong, which has a broader coverage than its main competitors. Zara only have 7 stores in Hong Kong. However, comparing to the local competitors like Bossini and Giordino, UNIQLO does not have a greater advantage in store numbers, but their number of stores are already much higher than other international fast fashion brand in Hong Kong market. 4. Image UNIQLO is selling clothes with their functionality rather than fashion style. So, their image to customer is very simple, which is basic, simple, cheerful and comfortable. Comparing to Zara, and H&M , UNIQLO’s image is linked to quality and simple to mix and match for every day while the former two competitors focus more on trendy and fashion but sometime not easy to carry. Position Map: In this part, I am going to simply illustrate UNIQLO’s position with the position map by considering only two factors, Quality, and Price. LV & Gucci surely come to the top rank in both quality and price because they are luxury brands which have a very different position comparing to UNIQLO. UNIQLO, Zara and H&M can be grouped together due to their fast fashion nature. The price of their products is similar, but UNIQLO provides the highest quality while H&M is the last one. Bossini or other local fashion chains usually don’t provide a very high quality, but they have local network and channels to sell their product. They sell their product in a lower price comparing to other international brands in order to sell more and earn more. Local small bountique is the bottom one, in both quality and price. They target those people who concern money only but not quality. Target segment & Pricing Strategies: In this part, we need to identify UNIQLO’s target segment and then to anaylse it’s price strategies. Target segment: Few background recall: UNIQLO’s concept is â€Å"low cost, high quality† as mentioned above. Its products are sold within a reasonable range. It provides a wide range of products including men’s, women’s , children’s and babies’ . Its style is â€Å"simple but trendy, easy to mix and match† . Then we can analyse the market segment by parts. Targeting: a) Demographics Age: Babies – Right target of it’s babies line Children – Right target of it’s children line Adolescent – Right target of it’s Men’s and women’s lines Adult – Right target of it’s Men’s and women’s lines Mature – Non-target , due to less fashion requirement of this group Elderly – Non-target , due to less fashion requirement of this group Gender: Both female and male are their targets Income: The target customers’ income is low to medium, due to its cost and its pricing level. b) Psychographics Value: For people who have a basic requirement on trend and pursuing good quality on clothing. Lifestyle: UNIQLO’s clothing is simple and comfortable. It is suitable for people who always have light exercise and sports in their living habits. Pricing strategies: After analyzing UNIQLO’s target segment, we found that their target population is very large. In order to enlarge the target group, a penetration price strategy is adopted by UNIQLO. Their target’s income is not high, they must have a price sensitive characteristic. So, UNIQLO try to maintain the products in a low to reasonable price to match the target’s income. In this sense, UNIQLO can make profit only when high volume of sales has been made. ii) Critically evaluate if the brand’s marketing activity is delivering values to its customers. Why? Customer value is the benefit that people will derive from their purchase of the goods or service. In this case, it means if UNIQLO’s marketing direction can generate benefit to customer after they bought the products. Overall, I think the existing brand activities of UNIQLO can deliver value to their  target customers because of the below reasons. 1. Technology focus: UNIQLO owns many technologies that its competitors do not have, such as Heat-tech, anti-smelling, lighting down, anti-UV, etc. These are the material advantages from competitors, indeed it gives extra value to customer and more attractive to buy UNIQLO but not buying other brands 2. Simple â€Å"trendy† design, There are not many fashion pioneers in the world. Most of the people in the world are relatively simple, especially UNIQLO’s target. UNIQLO hires some famous designers to develop a hybrid type of clothing that perfectly merge basic into trendy. It makes their â€Å"basic† wear easily to be carried and extra â€Å"fashion† value added onto it although people originally is seeking for basic style. 3. Convenient store location, Take Hong Kong UNIQLO as an example, it owns 21 stores in Hong Kong. All of the stores are in population area, such as Kowloon Tong, Causeway bay, Tsim Sha Tsui, Sha Tin, etc. Convenient stores location means customers can enjoy service or purchase easier. And after-sell service, such as goods return, can be accessed easily to customers. It is an intangible value. 4. Pricing strategies UNIQLO produces all the products by its manufacturing sites. So it can minimize the cost , and then sell them in a lower price. Its penetration strategy enables more people to access their products. Also, with their advanced technology and materials choosing, the ratio of price to quality can be utilized greatly to customers. 5. Excellent store visual merchandising, UNIQLO did very well in visual merchandising. First of all, different styles are well organized and distributed in distant area. In some multicolor basic shirts sectors, they make the whole sector to be more cheerful and colorful by folding the shirts subsequently and orderly. It can let customers to find  the color they want more easier and enhance visual conditions. Also, UNIQLO can let your family to buy clothes for all gender and age groups in only one stop. Every store of UNIQLO sell men’s, women’s and children’s at the same site. Their professional store visual management can increase buyer experience and enjoyment in shopping. All these marketing activities from UNIQLO can perfectly match the need of their target customers. So, we can say that UNIQLO is generating benefits to customers and even give them benefits out of their expectation. iii) Suggest ways in which the brand can improve in its marketing strategies or activities. In this part, we should identify the relative weak area of UNILQO first, and then target the weakness to formulate improvement way. a) Design too simple This is what UNIQLO proud of, but meanwhile it might be its weakness. UNIQLO emphasizes a basic style clothes that can be worn for every day. However, the fashion trend runs too fast recently, customers might be tired of plain pattern of UNIQLO clothes. So, in the future, I think UNILQO can maintain its original design and also add a few more fashionable and trendy lines. A fashionable and high quality apparel should be successful because it merge advantages of H&M and UNIQLO itself. b) Brand Image UNIQLO’s concept is â€Å"Low price, high quality†. Due to this concept, it limits UNIQLO to build a â€Å"High End† image. This low end image make UNIQLO with less pricing flexibility. People will not buy a â€Å"low end† brand with a high price. In long term, apart from the original line and image, UNIQLO can expand its brand image towards â€Å"Middle end† or â€Å"High end† by expanding some attractive lines. It will definitely increase product’s attractiveness. c) Improve advertising and brand visibility UNIQLO is weak in advertising. Comparing to its competitors Zara and H&M,  these competitors are willing to spend much more on the public noise. Apart from product quality and store expansion, UNIQLO can expand the brand’s visibility and awareness with the aid of proper TV advertisement. d) Elderly market In the existing target segment of UNIQLO, elderly is not the main focus group. However, we can not underestimate the potential of this market, especially in some countries, such as Japan and Hong Kong, aging population is getting more. UNIQLO can put more resources on elderly by developing some specialist garment for people who need extra care. For example, heat-tech sweater is suitable them because elderly easily lose temperature. Also, UNIQLO can use its technology advantage to make some functional apparel to them like high elastic trousers which can provide protection from joint damage during walking. These functional products not only can attract elderly, but also can attract all age groups who need functional products. Moreover, they can invite some famous old celebrities to be the brand’s spoke person to increase the influencing power in this age group. Conclusion: Overall, UNIQLO is a very successful international fast fashion retailer in the world in both sale volume and inspiration in fashion. UNIQLO successfully use â€Å"Simple† to compete with others in this fast pacing fashion world. UNIQLO’s high â€Å"price to quality ratio† makes them very attractive to its target group, and penetrate brand image to more people. The existing brand’s activities are useful in expanding business and deliver benefit to customers. However in this challenging market, changes is the ever rules. UNIQLO should focus more the changing of people’s interest and the trend. Simple mix and match can be sword for brand building and harms if people change to pursue more fashionable styles. Reference: 1. http://www.fastretailing.com/eng/ 2. http://www.uniqlo.com/hk/ 3. http://www.zara.com/ 4. http://www.hm.com/ 5. http://www.gap.com/ 6. http://www.brandchannel.com/features_profile.asp?pr_id=324 7. http://www.slideshare.net/ 8. http://www.wikipedia.org

HRM Strategy in a case study on IKEA Essay

1. Introduction The human resource function has undergone throughout its history major transformations and evolutions. Concepts managements have given way to others as imposed by the globalisation of markets and by a workforce more educated, more fluid and diverse. In this context of internationalisation, companies are anxious to take their benefit so as to seek the most advantageous model management. United States speak of mobilising and unifying model of human resources. Warner (2011) discusses about Japanese model that focuses on employee participation in company decisions. Finally, the Swedish model which works on the establishment of principle of consensus. Each of these models present advantages and disadvantages, strengths and weaknesses. What is the most interesting model of human resources management and more profitable for the organisation? , the models are they transferable and applicable to cultures and different to hand out? Can a European model applied in North America and a Japanese model in Europe? What adaptation the organisation needs to do to succeed in setting? To answer this question, I have chosen the Swedish multinational IKEA. The organisation was founded in 1943 by its principal designer Ingvar Kamprad in southern Sweden. The organisation has more than 325 stores, present in 44 countries around the world, and employ more than 140,000 employees. In Quebec, IKEA opened its first store in 1982 in town centre of Montreal, in 1986 it then moved to Cavendish in the borough of Saint-Laurent employed 13,000 people in North America. The main activity of the company is selling furniture and interior designs; it is considered a world leader in this niche market. In this analysis I will try to define the concept model of human resource management IKEA adopted for its store in Quebec, understand the reasons for this choice and the success of this model. Present the functions of HRM in this organisation and its evolution through the years and finish with a personal reflection on practice and business strategy in this area The IKEA case study discusses the aspects of HRM and the approaches adopted by IKEA focuses on nurturing and developing staff. In aiming to achieve corporate goals, this initiative has enable growth, innovation, creativeness and success of the organisation. In this case study, the analysis will focus on recruitment and selection, training, work organization and labour mobility. 2. HRM practices and systems in place In order to achieve strategic objectives and goals defined by the founder Ingvar Kamprad, IKEA made changes in its human resource practises and culture at work. The organisation has put in place a human resource management initiative that makes it have a competitive advantage. Furthermore IKEA human resource management style is largely described as incorporating the HRM strategy with its corporate strategy. In terms of the organisation’s business strategy, it can be analysed that it has evolved for the past few years, where new strategy such as innovative and creative designs has taken place for more affordable cost. 3. Measurement of Managers performance The Swedish company, committed towards its working time frames restructuration, identified as an essential point to measure its managers’ performance. â€Å"A senior officer should not be a doer, but a team coordinator,† says Marc Chousseaud, human resources director who is one of the twenty leaders judged. This assessment tool allows everyone to become aware of defects management. Inaugurated in March during a training session of leadership in management, the tool – called Index Coordination Skills – is part of the Anglo-Saxon Team Management System method. It comes in the form of a questionnaire with 66 points relating to 11 skills that the manager must show. Each of the twenty managerial staff was initially self-assessed and distributed the questionnaire to teammates at headquarters and in stores. The Director of Human Resources has been judged by his collaborators (five person) and nine human resources managers, all done in an anonymous way. This cross -evaluation overcomes personal conflicts and obtains the most objective assessment possible. 4. The eleven skills measured for executives Ikea The 360 ° evaluation of Ikea frames method, used by Team Management System, determines eleven core competencies: ââ€" ¶ Listening: the manager must listen before judging; ââ€" ¶ Communication: he regularly exchanges with members of the team; ââ€" ¶ Troubleshooting: it is available and ability to overcome obstacles; ââ€" ¶ Team development: it provides the balance of talents; ââ€" ¶ Division of labour: it distributes tasks based on skills and individual preferences; ââ€" ¶ Confidence: it promotes respect, understanding and trust; ââ€" ¶ Delegation: he says the work he should not personally perform; ââ€" ¶ Exemplary: he leads by example and is accepted by the team high standards of quality; ââ€" ¶ Determination of objectives it sets exciting challenges and exerts a constant pressure to improve performance; ââ€" ¶ Coordination: coordinate effectively and meet all the members of his team; ââ€" ¶ Participation: it involves team members in solving important problems. Companies are often considered unsatisfactory, both from the point of view of employers and that of employees as well. The definition of evaluation criteria also depends on the type of management practiced in the organization. In this context, the evaluation of the individual is in achieving or not objectives fixed. Schematically, the performance of an individual can be evaluated along three dimensions, Work done; Results of its work; and Personal characteristics. 5. Motivation Factor The motivation of people at work is a key factor in business success. The meaning of work and character of obligation are dependent on its culture, structures, social, and economic realities. The involvement and motivation cannot be obtained everywhere and always by the same means. Theories and methods used by business leaders and managers to boost motivation date forty years , while the conditions of work, nature of work and skills as well as the socio- economic conditions have changed considerably and change again. Mitchell (1982) states that to engage in certain specified behaviours, motivation is considered as the level which is chosen and desired by an individual, however Steers and Porter (1991) defined motivation to be a number of forces that are co-related thus causing people to have certain way of behaviour. The third strategy is the management of human resources in the store. 75% of employees work in IKEA stores. The primary role of the store management is to recruit, train and retain motivated employees. There are a number of key factors to effectively manage a store: a turnover rate of the size of the order of 20 % per year, a proportion of full- time should not be less than 40 % or 50 % of the workforce , a maintenance management staff for five years in the ideal, and in any case for at least three years . Depiction from IKEA case study highlights that the IKEA’s SHRM policies have led to significant fall in employee turnover, i.e. fall in employee turnover to 6% in 2001 to 56% in 2002, and only 35% in 2003, thus prominence rise drift in motivation of the employees to be a part of the organization above longer durations than before. Strong leadership, a focus on skills development and planning staff are key to the management of human resources. Maslow hierarchy of needs IKEA case study has showed the use of motivational techniques ranging between Maslow’s hierarchy of needs i.e.: psychological, security, safety, affection, self-esteem, and self-actualisation. 6. Conclusion IKEA’ culture notably values the employees; by providing enriched job the organisation promotes engagement amongst employee. IKEA should use effective communication as a mean to promote high level of engagement and interaction. Different methods of communication can motivate from low level to high level of interaction. In IKEA case study an important aspect has been noticed that is none other than the use of communication. Communication eventually improved the relationship between employees with employers and enhanced the ambition in terms of motivation and commitment of the staff towards the company. In conclusion, for IKEA to be successful on a long run, they need to promote employee engagement and interest towards the organisation. In order to generate and engage workforce, IKEA need to value its employees and show them that they genuinely care for their well-being. IKEA has proved about its concerns about care and employee flexibility where this initiative has contributed greatly in engaging employees in the organisation. References: Baron, A. and Armstrong, M., (2007), â€Å"Human Capital Management, Achieving Added value Through People†, Kogan Page Limited London Amstrong, M., (2008), â€Å"Reward Management: A handbook of Renumeration Strategy and Practice†, Kogan Page Limited London Barney, J., (1986), â€Å"Organizational Culture: Can it be a source of sustained competitive advantage?† Academy of Management Review, Vol. 11, No. 3, Pg. 656-665 Attridge, M., (2009), â€Å"Measuring and Managing Employee work Engagement: A review of the Research and business literature†, Journal of Workplace behavioural health, Pg. 383-393 Corone, B., (2012), â€Å"Research in Management†, Eramus Institute of Management PhD Series, Netherlands Clutterbuck, D., (2004), â€Å"Making the most of informal mentoring: A positive climate is key†, Development and Learning in Organizations; Vol. 18, Issue: 4 Sarah, C., (2010), â€Å"The essential to employee engagement: better performance through staff satisfaction†, Kogan Page UK Douglas, et al., (2004), â€Å"The psychological conditions of meaningfulness, safety and availability and the engagem ent of human spirit at work†, Journal of Occupational psychology, Pg.11-37 Gerhart, B. & Fang, M., (2005), â€Å"National culture and human resource management: assumptions and evidence†, International Journal of Human Resource Management, Vol. 16 Issue 6, Pg. 971-986 Duncan, C., (2001), â€Å"The impact of two decades of reform of British Public Sector industrial relations†, Public Money and Management, Pg. 27-33 Gunnigle, P., Heraty, N., & Morley, M., (2006) â€Å"Human Resource Management in Ireland†, Gill & Macmillan, 3rd Edition Dublin Gibb, S., (1994), â€Å"Inside corporate mentoring schemes: the development of a conceptual framework†, Personnel Review, Vol. 23 No. 3, Pg. 47-60 Kelly D. & Albert J., (2005), â€Å"Maslow: man interrupted: reading management theory in context†, Management Decision; Vol. 43 Issue 10 Hofstede, G., (1991), â€Å"Cultures and Organizations: Software of the Mind, Intellectual Cooperation and Its Importance for Survival†, Berkshire, McGraw Hill Lynch, R., (2003), â€Å"Corporate Strategy†, 3rd Ed, FT Prentice Hall Kinne, N. Et al., (2005), â€Å"Satisfaction with HR Practices and Commitment to the Organisation: Why one size does not fit all†, Human Resources management Journal Amstrong, M., (2006), â€Å"Strategic Reward: Making it happen†, Kogan Page Limited London Rayner, C. and Derek, A., (2009), â€Å"Managing and Leading People† 2nd Edition CIPD London Marchington, M. & Wilkinson A., (2008), â€Å"Human Resource Management at Work, People Management and Development†, 4th Edition CIPD London Rolf, R., (1999), â€Å"Workforce of the future†, Global Business, Pg. 52-57 Murphy, K. & Gosselin, A., (1994), â€Å"The failure of the performance evaluation†, Vol. 19, N ° 3 Amstrong, M., (2009), â€Å"Armstrong handbook of Human Resource Management Practice†, Kogan Page Limited London Web references: Case Study http://www.palgrave.com/business/beynon-daviesbis2e/students/case-studies/IKEA_2nd-edition.pdf http://www.iisd.org/business/viewcasestudy.aspx?id=119 Ikea Case Study .slidesContainer img { border: none } var slideshare_object = { flagging: {"update_url":"https://www.slideshare.net/main/flag?slideshow_id=3204920","is_flagged":false}, user: {"userGroup":"non-member","login":"guest","id":null,"loggedin":false,"name":null,"is_valid_fbuser":false,"fb_userid":null,"is_pro":"false","su":false,"is_test_user":false,"has_uploads":null,"is_li_connected":false,"is_li_auto_created_user":false,"show_li_connect_cta":false,"has_privacy_enabled":null,"li_tracking_url":"https://www.linkedin.com/li/track"}, timer: { start: (new Date()).getTime(), end: '', execTime: '' }, top_nav: { get_url: "/top_nav"}, li_bar: {get_url: "/li_bar"}, dev: false, init: [], feature_flag: [], is_ssl: true, rum_pagekey: "desktop_slideview_embed_code_loggedout", slideshow: { id: 3204920, is_clickgen_enabled: 'false', clickgen_url: '' } }; // // var _jspl = {} _jspl.pageInitTime = (new Date()).getTime(); window._gaq = []; _gaq.push(['_setAccount','UA-2330466-1']); _gaq.push(['_setDomainName', '.slideshare.net']); _gaq.push(['_addIgnoredRef', 'slideshare.net']); _gaq.push(['_setCustomVar', 2, 'document_referrer', document.referrer]); _gaq.push(['_trackPageview', '/embedPlayerView']); (function(){ // google analytics var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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Share Email IKEA Strategic case study & analysis by Osama Albarrak 401535 views Ikea (Final Ppt) by Rahul S Karangutkar 70438 views IKEA Marketing Strategy Presentaion by Vikas Sonwane 78766 views Ikea by ruben_olmedo 385 views IKEA by Paulo Alves 24907 views IKEA PRESENTATION by Ysab Nacorda 37342 views Share SlideShare Facebook Twitter LinkedIn Embed Size (px) Show related SlideShares at end WordPress Shortcode Link $.ajax({ url : 'https://www.slideshare.net/pingback/embed_or_homepageplayerhits/3204920', type : 'GET', data : { ref : 'https://studymoose.com/hrm-strategy-in-a-case-study-on-ikea-essay' }, cache : false }); Ikea Case Studyfrom riddhimachopra http://www.staffs.ac.uk/schools/business/resits/postgrad/InternationalSupplyChainMgmtIKEACaseStudy.pdf http://businesscasestudies.co.uk/ikea/swot-analysis-and-sustainable-business-planning/introduction.html#axzz2yEzaqxUf http://www.slideshare.net/asad101/ikeacasestudy-12663939423849phpapp02 http://www.eurofound.europa.eu/emcc/labourmarket/greening/cases/ikeasweden.htm http://www.circleinternational.co.uk/CIRCLE/Strategy_files/ikea%20mrktswot.pdf